Skills,
experience,
and approach.
I build systems that make businesses run better. Here's what that looks like in practice.
What I do
I'm a Senior Salesforce Analyst with deep experience across the platform and the surrounding automation ecosystem. I don't just configure — I engineer solutions that are documented, maintainable, and genuinely owned by the business.
Custom Apex, LWC, Flows, SOQL, APIs, reports, and dashboards that go well beyond point-and-click.
n8n, Python, and webhook-based pipelines with logging, retries, and error handling built in from day one.
RAG systems, LLM agents, embeddings, and local AI deployment for sensitive workloads.
Where I've worked.
Senior Salesforce Analyst
CurrentSenior Salesforce Analyst
Leading Salesforce analysis and automation initiatives. Designing system architecture, building custom solutions, and driving data-driven business process improvements.
Salesforce Analyst / Automation Engineer
PreviousSensoteq
Built 50+ automations across Salesforce, n8n, and Python. Delivered CRM quality modules, finance sync pipelines, document intelligence systems, and BI integrations (Nexus). Reduced manual admin by 80% across multiple departments.
Principles, not just tools.
Map the real problem
Before writing any code, I understand the business process end-to-end. The best technical solution solves the right problem — not just the obvious one.
Engineer with rigour
Clean code, proper error handling, logging, and retries. Read-only access first. Clear acceptance criteria. Nothing ships without being tested.
Leave it maintainable
Runbooks, inline documentation, and architecture decisions recorded. Systems should survive their builder — that's the true measure of good engineering.